How important is it to have higher search rankings? According to a study by MarketingCharts, almost 40% of customers come from online search results. In addition, approximately 75% of users never go beyond the first page of search results when browsing.
Do we have your attention now?
Especially in this age of digitalization, higher search rankings are crucial for reaching your clients online. Check out these following tips on how to stay ahead of your competition in terms of higher search rankings.
1) PUBLISH QUALITY CONTENT.
As studies show, content marketing is where it’s at. Websites with only stuffed with keywords are no longer to fool search engines – Google now gives higher search rankings to websites that contain substantive information for its users.
In addition, Marketing Sherpa reports content distribution leads to a 2,000% increase in blog traffic and a 40% increase in revenue. That’s pretty convincing that drawing visitors to your site by publishing useful content to them is pretty effective. Focus on engaging your visitors and improving their user experience.
2) PUBLISH FREQUENTLY.
Google also rewards websites that demonstrate their relevancy to users with higher search rankings. An integral way of doing this would be to make sure that your website not only has quality content but also publishes that quality content frequently.
3) MAKE SURE YOUR WEBSITE IS MOBILE-FRIENDLY.
Google’s docks points from websites that aren’t mobile-friendly. This is in part due to the fact that 80% of Internet users own a smartphone. So if you want higher search rankings, it’s crucial that your website is up to standard for these visitors.
ONE MORE THING: MAKE YOUR CONTENT EASILY SHAREABLE.
While using social media doesn’t directly affect your search engine rankings, it does play a vital part in disseminating your content and drawing visitors to your website. Not only that, GroupM states “when consumers were exposed to both search and social media influenced by a brand that overall search CTR went up by 94 percent.” So make sure you have those social media plug-ins on your website and create posts that are easily shareable by interested users.