So you just finished reading Part 1 of this post, and have a solid handling for the basics on how to achieve higher search rankings. But there are still many more quick fixes that you can do in order to be SEO-competitive! Check it out.
FIRST THINGS FIRST.
Let’s get a better handle on exactly how your website is doing in comparison to your competitors’ sites. Having a solid understanding of your own circumstances is the first step in getting higher search rankings.
Here’s a useful tool that can help you assess your website’s current ranking. It breaks down your ranking, along with showing you the popularity of certain keywords that are relevant to your business.
HOW FAST IS FAST ENOUGH?
Have you been on a website that loads so slowly that you’ve exited the site in frustration? Many of us have been there, so you may already intuitively know that faster websites are more appealing to users in general.
But did you know that Google actively penalizes website with slower page load times? Users are accustomed to a speed of around 2 seconds for a page to load – any slower an you’re bound to have more user bounces. So in order to score higher search rankings, make sure that your website is up to par in page load speed.
Google provides a tool for developers that assesses website speed and analyzes the areas that can be improved in order to increase page load speed. Pingdom is another great resource that can help you assess website speed.
TITLE TAGS? META DESCRIPTIONS?
Those terms might sound like just developer talk, but they’re very important for helping Google identify what your page is about. Title tags are like headlines for your page, while meta descriptions provides the summary.
In many cases, the default title tag to your home page is simply <Home Page>, which doesn’t help Google rank your page. Picking the right meta description can also do wonders to help you get higher search rankings.
LINKING IT ALL TOGETHER.
While the tips above are all fixes you can do on your own website, there are still other external factors that you need to keep in mind in order to achieve higher search rankings.
People oftentimes overlook the fact that outside of their own website, there needs to be many quality links pointing toward your website. Meaning that people have seen the legitimacy of your website and actively promoting it.
But aside from hoping that people will be posting about your website, you can take several steps to help this process move along. Have a robust social media presence that directs your followers to your website. Have a blog that can draw readers toward your home page. This is one of the most important steps for achieving higher search rankings.
This two-part post just covered the basics of SEO. Stay tuned for future posts on more helpful tools to utilize, more in-depth tips on link-building, and help on scoring the right keywords for your website!