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8 Online Metrics to Start Tracking Today

How are you gauging the efficacy of your website? If you’re tracking your online metrics, you’re already on the right track. Here’s a quick guide to the 8 online metrics that are indispensable.

online metrics

1) NUMBER OF WEBSITE VISITS

Every time you launch a content marketing campaign, be sure to track trends in website visits. This will help you evaluate how effective your content was in attracting visitors to your site.

In addition, keep an eye out for how many of these visitors are new or returning. You want to strike a good balance of retaining your old customers, while also attracting new users to your site.

2) BOUNCE RATE

This online metric measures the rate at which visitors land on your site and leave right away. This can suggest that either the content on your landing page is not compelling enough or there may be technical problems such as a website that is not mobile-friendly.

3) CHANNEL-SPECIFIC TRAFFIC

Do you know where your leads are coming from? Google Analytics can help you track this online metric and determine whether your leads are direct, referrals, organic, or social. Figure out which of these are most effective at generating leads and which of these channels need work.

  • Direct leads tell you the number of people who head to your site directly.
  • Referrals are those that come from other links outside your website.
  • Organic leads are those that result from users that found you via a search.
  • Social leads are those that stem from social media.

4) CONTENT ASSET DOWNLOADS

Providing useful, free content for users to download is an excellent tactic for drawing potential clients to your site and reinforcing your business’ authority in the industry. Track this online metric for each piece of content, as well as its referral source to figure out what type of audience responds best to which type of information.

5) TIME ON PAGE

Depending on the purpose of your page, the ideal amount of time spent per page will be different. If you published content that is meant to retain the reader’s attention, having users spend 3 minutes is much better than 15 seconds. However, if the page is meant to provide quick instructions for setting up a software, users spending excessive amounts of time on your page may mean that the content isn’t doing its job.

If you find that a particular page is interesting to your users, it would be worth having links that redirect them to your product once you’ve captured their attention.

6) COST-PER-CLICK (CPC)

This online metric allows you to gauge how much you’re spending on advertising per click in order to draw a user to your website. Different industries will have different norms for the average cost-per-click, but comparing the CPC across different advertising sources with their efficacy will help you pinpoint the channels most worth your money.

7) REVENUE GENERATED

Tracking your revenue’s a bit of a no-brainer fro an online metric, but it’s important to mention all the same.

8) CONVERSION RATE

This online metric tracks what portion of your leads generated by content market successfully turn into paying customers. This will help you get an idea for your progress in generating engaging content.

 

Best Tactics for Higher Search Rankings Part 2

Higher Search Rankings

So you just finished reading Part 1 of this post, and have a solid handling for the basics on how to achieve higher search rankings. But there are still many more quick fixes that you can do in order to be SEO-competitive! Check it out.

FIRST THINGS FIRST. 

Let’s get a better handle on exactly how your website is doing in comparison to your competitors’ sites. Having a solid understanding of your own circumstances is the first step in getting higher search rankings.

Here’s a useful tool that can help you assess your website’s current ranking. It breaks down your ranking, along with showing you the popularity of certain keywords that are relevant to your business.

HOW FAST IS FAST ENOUGH? 

Have you been on a website that loads so slowly that you’ve exited the site in frustration? Many of us have been there, so you may already intuitively know that faster websites are more appealing to users in general.

But did you know that Google actively penalizes website with slower page load times? Users are accustomed to a speed of around 2 seconds for a page to load – any slower an you’re bound to have more user bounces. So in order to score higher search rankings, make sure that your website is up to par in page load speed.

Google provides a tool for developers that assesses website speed and analyzes the areas that can be improved in order to increase page load speed. Pingdom is another great resource that can help you assess website speed.

TITLE TAGS? META DESCRIPTIONS? 

Those terms might sound like just developer talk, but they’re very important for helping Google identify what your page is about. Title tags are like headlines for your page, while meta descriptions provides the summary.

In many cases, the default title tag to your home page is simply <Home Page>, which doesn’t help Google rank your page. Picking the right meta description can also do wonders to help you get higher search rankings.

LINKING IT ALL TOGETHER. 

While the tips above are all fixes you can do on your own website, there are still other external factors that you need to keep in mind in order to achieve higher search rankings.

People oftentimes overlook the fact that outside of their own website, there needs to be many quality links pointing toward your website. Meaning that people have seen the legitimacy of your website and actively promoting it.

But aside from hoping that people will be posting about your website, you can take several steps to help this process move along. Have a robust social media presence that directs your followers to your website. Have a blog that can draw readers toward your home page. This is one of the most important steps for achieving higher search rankings.

WHAT’S NEXT? 

This two-part post just covered the basics of SEO. Stay tuned for future posts on more helpful tools to utilize, more in-depth tips on link-building, and help on scoring the right keywords for your website!

College Copywriters Valentine’s Day Sale!

Valued College Copywriters Customer, 

Happy (Late) Valentine’s Day! On behalf of this very special occasion, we’re offering a variety of promotional deals and sales throughout the week to our most frequent customers! If you haven’t already received an E-mail from us, please reach out to us (manager@collegecopywriters.com) for more details! You don’t want to miss out on this special offer!

In other news, we will be launching a variety of social media and advertising campaigns in order to keep our writers busy. To kickstart this initiative, be sure to tell your friends about College Copywriters on FacebookTwitter, and Linkedin to spread the word.

Our target audience is mostly small marketing and advertising firms– typically one-man shops– who do not necessarily have the time to work on smaller web content projects. We can pretty much satisfy all of your content needs. Client orders include a variety of assignments– blog posts, social media blurbs, product descriptions, e-commerce reviews, etc.– all aimed at enhancing their business’s online presence and driving traffic to their website. For more information, e-mail us at manager@collegecopywriters.com

Lastly, if you’re a new client, feel free to reach out to us to learn more about free-trials we’ll be offering in the coming weeks. Our writers are hungry for more web content orders– and we’d love to see our customer base consistently purchasing web copy from college copywriters. Be on the lookout for more deals in the future!

All the best,

Your CC Managers

Why College Students Make the Best Web Content Writers

The world of web content and copy can be a difficult market to navigate. Learning how to use the right keywords, maximize search engine optimization, and drive traffic to your website are not only costly initiatives– but can also take away valuable time from your company. We’re here to revolutionize the web content industry: offering premium web content at much more affordable prices.

writer-at-desk

Better Writers, Better Content:

At College Copywriters, are writers are hand-selected from some of the most talented students across the nation; our students are more than prepared to tackle even the most daunting of  web content challenges. With the critical-thinking and research skills to compose coherent and thoughtfully written articles, we can guarantee you will be satisfied with all of your content requests. We inform our writers of the cutting-edge methods in web marketing, constantly posting articles that provide useful tips to boosting search engine optimization.

How can we help you?

Our client’s orders encompass a wide variety of assignments– blog posts, social media blurbs, product descriptions, e-commerce reviews, etc.– all aimed at enhancing their business’s online presence and driving traffic to their website. We pride ourselves on our flexibility to meet client’s needs. Do you have an online product that needs updated product descriptions on a regular basis? Do you need weekly blog posts for your business or company on current trends in your market? Do you need to launch a new social media campaign with multiple press releases? We have a writer for that.

 

Let’s get started!

We’ll be offering free trials and other promotional sales in the upcoming weeks– please stay tuned for the best deals on web copy! We look forward to working with both students and clients throughout 2016.

 

10 Things Every College Student Should do this Summer

1. Create/Update your LinkedIn Profile

Linkedin is quickly becoming an essential part of the job search for college students. LinkedIn can help you connect with people in the field you would like to go into, and could set you up for internships or jobs down the road. If you have a LinkedIn profile but haven’t updated it in a while, make sure to add your most recent accomplishments and work experience. (Follow College Copywriters on Linkedin while you are there!)

2. Update your other social media profiles

While those fake Will Ferrell retweets are hilarious, some of the language in them might not impress your future employers. You could always set up a private social media profile, using your first and middle names, for use with your friends and family, and a more professional-looking profile using your first and last names for employers to find. The goal is just to make sure you don’t have anything that will hurt your chances of being hired.

3. Create/Update your resume

Especially if you will be looking for internships in the near future, creating or updating your resume is essential. When you are starting out, your resume might not be much, but even having a few important pieces of information (GPA, relevant past employment) on hand when applying or interviewing for an internship or job will help you stand out.

4. Have letters of recommendation written

If you had a great teacher, professor, or boss in the past year or two now is a great time to ask them to write letters of recommendation. People are usually more than happy to do so if you worked hard and did a good job. Make several copies and keep them in a portfolio to have on hand when on job or internship interviews to include with your resume. You never know when someone is going to ask for one.

5. Do some research

Although doing homework over the summer doesn’t sound fun at all, doing some research on your major, potential career paths, and essential things to know about your campus are things you won’t regret doing. It will help keep you in the know on everything going on in the professional world of your future career, and give you a chance to learn a few more fun things about your campus.

6. Network

Along with LinkedIn and other social media sites, good old-fashioned networking is a good practice to begin in the summer. Chances are, someone in your family has a friend of a friend who works in the field you would like to get into, so see if you can set up a way to get in contact with that person. Chat on the phone, grab coffee, or visit them at work. They can be an essential resource for career and school advice in the future.

7. Intern

If you have a few years of college already under your belt and you have a good idea of what you want to do when you’re done with school, interning is a great idea. Interning can also be beneficial if you aren’t exactly sure that your major/career path is the one for you. Plus, it is much easier to do internships in the summer than trying to work them around your class schedule.

8. Get a career-oriented part time job

Most people get the average fast food or retail job when they are out of school for the summer. A way to get out of that rut, and add to your resume, is to find a job that will require the skills you’ll use in your career. It’s like having an internship but you’ll get paid! Examples of this would include a receptionist job at a doctor’s office if you are interested in medicine, a tutoring or summer school assistant job if you are interested in education, or a freelance writing job if you are interested in journalism.

9. Set up a budget

Unfortunately, your parents won’t be paying for your stuff forever. And as you navigate your way through college and the real world, you’ll find yourself using more and more of your own money, which means impromptu fro-yo nights won’t always be a possibility. Learning to budget your money is not only an essential life skill, but it will make sure you’re not left hungry at the end of the month as well.

10. Get organized

Organizing your room at home and the things you’ll be taking with you to school will make the move-in process much easier. Not only will you have an easier time figuring out where everything goes in your apartment or dorm room when you get to school, but you’ll also perfect your organization skills, which you’ll need in every aspect of your adult life.

Great Online Jobs for College Students

college party  or  college server

As a college student you should not have to choose between spending time on a Friday night with your friends or working the late shift at a restaurant. You should work hard in college, but wouldn’t you like to do it on your own time?

As a college student who has spent the past few years earning his “beer money” online, I wanted to share a few of the best online jobs for college students. With all of them you can work your own hours and set your own schedule. If you have a busy week, don’t work at all if you don’t have any tests earn a little extra money.

Social Media Consultant – I bet you already spend too many hours per week on social media sites, so why not get paid to grow a business’s social media accounts. Before you land your first job, see if there are any student groups or offices on campus that need some help with their accounts. This way you can gain experience and start your client portfolio.

When looking for clients you may choose to target small business that have no social media presence or business that are trying, but failing. With tools like Hootsuite and others you can schedule tweets and posts so you can work your own schedule. Check out your school’s job board, craigslist, and local postings for job opportunities. For more info take a look at this post on Mashable.

Web Designer – Getting started as a web designer is easier than you think. While it would take years to learn how to build huge websites from scratch, there are a few skills you can teach yourself which are valuable to others. One of the most popular platforms to build websites on is WordPress which this blog also uses. WordPress is not just for blogs, as thousands of small business use it for their websites.

To get started, try and build yourself a personal website on YourName.com. Learn how to setup wordpress, install themes and plugins and what search engine optmiization is. Then reach out to a local small business and volunteer to build them a simple site with a few pages. If you want to learn more about coding and design take a look at sites like Codecademy.com which teach you more. There are a ton of resources about wordpress and design available online with a few simple searches.

Online Tutoring – Helping others with subjects they struggle with is a great way to earn money and also helps reinforce your own knowledge as a bonus. Online tutoring sites like Tutor.com and other will pay you to help students with their problems. These sites are great, because you can log onto them when you want and some even let you set your own pay rate depending on the subject and your level of expertise.

Other ways to earn money online with your knowledge include selling notes and study guides you create for specific classes and exams. Just make sure you are allowed to do this at your school so you do not get in any trouble.

Freelance Writer – Working as a freelance copywriter is not all that different than writing an essay for a class, except you get paid! There are many freelance writing marketplaces like College Copywriters which will pay you to write articles or blog posts on specific topics. Payments range, but most of our writers make around $15 an hour and are paid around $10 for 400 words of basic writing. The topics cover a wide range, so there is always something new to write and learn about.

Another job like this is helping students edit papers. If you are a great writer, there are many students who will pay you to review their papers with them. Editing college essays of high school friends has become a popular gig around college application deadlines.

Data Analyst – If you have taken any statistics or data analytics courses in school, why not put those skills to work? The business world is obsessed with “Big Data” right now and there are many companies looking to organize and sift through their numbers. Most business only need someone to input and organize their data in excel with some simple calculations and graphs. If you are able to do this and then provide them with a few data based suggestions, congrats you are now a consultant.

In general make sure you are professional and do not promise too much from the start. All of these college jobs can be done from the comfort of your dorm or home, and don’t hve huge startup costs. Remember to keep in contact with your clients, because you never know if they may be hiring workers when it is your turn to graduate!

Welcome to the Blog

Welcome to the first post on the College Copywriters blog!

On this blog we are going to share some of our tips for working online as college students. We have tried a whole bunch of methods and hope to share some of the tips we’ve learned. They will not only apply to working on our site, but to freelancing in general. Our goal is to let as many students know as possible about the opportunities available to them online. It’s a great opportunity to make some money while building your resume and work experience.

We will also be documenting our growth as a startup. Chris and I came up with the idea for CC one summer after working at a web development firm. We realized that all of our friends in college would be the perfect people to help us write articles for the websites we were building. 500s writer and 1000’s of articles later we are here, about to launch version two of our online writing marketplace.

We hope you follow us on Twitter and Facebook to stay in the loop