Looking for the best ways to boost your website’s SEO? Still confused about what actually constitutes original content? Here are a few tips courtesy of the CC team!
1) Use keywords strategically
An exact match on keyword search can bring you to the top 10 results page for a search engine. Conduct careful research on which keywords may be applicable to your website. Be as specific as possible when tagging your keywords, as this can allow search engines to narrow in on your website’s specific niche. However, don’t stuff random keywords to boost rankings– maintain a clear voice throughout all of your content. Be natural in your sentence structures– search engines can pick up on words that clearly don’t belong!
2) Do not plagiarize content
Plagiarizing your content can be an absolute search ranking killer. Known as content scraping, websites who directly copy and paste content from another source will be penalized in search engine rankings and could potentially have their website taken off that search engine completely. To prevent plagiarism and avoid these harmful consequences, be sure to cite and quote all content taken from outside sources. Furthermore, be sure to check all published articles with a plagiarism checker like Copyscape or Plagiarism Checker.
3) Provide information of actual value for your audience
To boost you website’s SEO, it is crucial that your web content is not only original but also valuable to your target audience. Search engines are designed to satisfy a user’s query, and will rank web pages in the order of their ability to answer these queries. If your website cannot offer any helpful solutions or insight for user queries, your overall search engine rankings will suffer. Thus, be sure to pay careful attention to what exactly your user’s are looking for and how you can fulfill all of their needs.
4) Include links to other credible sites
Links from credible sites tell search engines that your website can be trusted. When search engines crawl your website and find these high authority website links, they boost your overall search engine score. However, it is important that the flow of these links is entirely natural, or you may be penalized for including random links that are not related to the content you provide.
5) Update your content regularly
Google looks for content that’s up to date to feature higher up in their search result rankings. It’s good practice to have some sort of blog on your website to provide new, steady content on a weekly basis. Furthermore, by uploading content more consistently, you have a greater chance of matching some keywords with search engine queries.