Tag Archives: content

Top 5 Ways to Boost SEO

Looking for the best ways to boost your website’s SEO? Still confused about what actually constitutes original content? Here are a few tips courtesy of the CC team!

1)  Use keywords strategically 

An exact match on keyword search can bring you to the top 10 results page for a search engine. Conduct careful research on which keywords may be applicable to your website. Be as specific as possible when tagging your keywords, as this can allow search engines to narrow in on your website’s specific niche. However, don’t stuff  random keywords to boost rankings– maintain a clear voice throughout all of your content. Be natural in your sentence structures– search engines can pick up on words that clearly don’t belong!

2) Do not plagiarize content

Plagiarizing your content can be an absolute search ranking killer. Known as content scraping, websites who directly copy and paste  content from another source will be penalized in search engine rankings and could potentially have their website taken off that search engine completely.  To prevent plagiarism and avoid these harmful consequences, be sure to cite and quote all content taken from outside sources. Furthermore, be sure to check all published articles with a plagiarism checker like Copyscape or Plagiarism Checker.

3) Provide information of actual value for your audience

To boost you website’s SEO, it is crucial that your web content is not only original but also valuable to your target audience. Search engines are designed to satisfy a user’s query, and will rank web pages in the order of their ability to answer these queries. If your website cannot offer any helpful solutions or insight for user queries, your overall search engine rankings will suffer.  Thus, be sure to pay careful attention to what exactly your user’s are looking for and how you can fulfill all of their needs.

4) Include links to other credible sites

Links from credible sites tell search engines that your website can be trusted. When search engines crawl your website and find these high authority website links, they boost your overall search engine score. However, it is important that the flow of these links is entirely natural, or you may be penalized for including random links that are not related to the content you provide.

5) Update your content regularly

Google looks for content that’s up to date to feature higher up in their search result rankings. It’s good practice to have some sort of blog on your website to provide new, steady content on a weekly basis. Furthermore, by uploading content more consistently, you have a greater chance of matching some keywords with search engine queries.

 

College Copywriters Announces New Content Marketplace

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Boca Raton, FL – College Copywriters, a South Florida-based startup, has launched a new version of its online content marketplace. Their new platform allows webmasters and businesses to order content for their blogs or websites directly from College Copywriters’ network of college students across the US.

Founders Brian Diener and Chris Smiles, college seniors at Emory University and Harvard University respectively, started the business in the fall of 2011. Since then, the network has completed thousands of orders and now includes over 500 student writers. Building on this success, they are releasing a new version of their website, which provides clients with a robust set of ordering options and gives writers additional opportunities to earn money.

“Freelance writing really is the perfect college job,” says Smiles. “Students are able to gain valuable work experience while choosing their own hours.”  Most students who write for College Copywriters earn around $15 per hour. Writers sign up on the site and are vetted after submitting a comprehensive writing sample that is evaluated by the team’s editors.

Most small businesses do not have the budget to hire a full time writing staff, so College Copywriters allows them to fulfill their need for quality web copy. Businesses are able to draw from a vast network of outstanding college students to create content for their blogs or websites at an affordable price.

Given the size and scope of the network, College Copywriters’ students are able to write pieces on almost any topic. “Freelance writing is not that different from a college essay,” says Diener. “They both require background research, strong writing skills and compelling content. We feel our writers are well equipped to provide high quality content for our clients.”

Diener and Smiles plan on adding more features to the platform throughout the summer. By the end of the year, they hope to have 1,000 writers signed up.

As an added bonus, the two hope that their service will help writers build relationships with clients and add to their own professional resumes, which could lead to job placements as they enter the workforce after college.

About CollegeCopywriters.com

CollegeCopywriters.com is an online content marketplace where marketers, webmasters, business owners and website developers can order quality, unique content from students attending the nation’s leading colleges and universities. Check out our website at CollegeCopywriters.com or Like us on Facebook and Follow us on Twitter.

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